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Red Digital Cinema

Redray 4K media player

4K media player

Imagine a mad scientist with the passion and resources to make his dreams come true, a team of brilliant specialists that shared his passion and, finally, the moment in history when the technology would be possible. Most would describe it as a perfect storm, but all these factors were necessary for the dream to be realized. Red began in 2005, with the first “Red One” camera being delivered in August of 2007. Jim Jannard, owner and founder of sportswear and sunglass icon, Oakley, set out to build the world’s best cameras. Starting out of a warehouse/garage, he and a small group of pioneers changed the face of the motion picture industry. Based on the RAW file capture of digital SLR cameras, the Red team engineered a camera capable of recording RAW 4K images, at up to 30 frames per second. And that’s how digital cinema, on a modern scale, was born.

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